Business

50 ways to say thank you customers and recession proof your business

By:

When it comes to saying thank you to your customers, there are seemingly endless ways to show your appreciation. But with so many options available, it can be tough to know which ones will resonate most with your clients. To help make things a little easier, we’ve put together 50 professional ways to say thank you customers. From simple gestures like sending a handwritten note or thanking them in person, to more creative ideas like providing freebies or taking them out for dinner, these expressions of gratitude are sure to leave a lasting impression. So why not adopt one (or several) of these methods today and start seeing the benefits in your bottom line?

1. Send handwritten notes

One of the most simple and sincere ways to say thank you to your customers is by sending them handwritten notes. Whether it’s an individual letter or a multi-page note thanking each client for their loyalty, these gestures are sure to be appreciated. If you're looking for a way to stand out from your competitors and enhance your customer's LTV, then look no further than LettrLabs. Our robotic handwriting is indistinguishable from something you would write yourself, making it the perfect way to say thank you and automate your customer stewardship processes. Contact us today and learn more about our pricing - we'll be happy to answer any of your questions.

2. Thank them in person

If possible, it can also be a good idea to personally thank your customers for their loyalty. Whether it’s at an event or during a one-on-one meeting, taking the time to express your gratitude will not only help set you apart from the competition, but could also lead to greater sales in the future.

3. Offer freebies

Everyone loves getting something for free, so try offering your customers some of your products or services at no charge. Whether it’s a complimentary item, a discount on their next purchase, or even an entire weekend of free consulting sessions, these gestures are sure to make them feel appreciated.

4. Give them a shout out

If you have loyal customers who give you constant referrals or make regular purchases, consider taking the time to thank them publicly. For example, you could write their name on your website’s “thank you for shopping with us” page, feature them in your social media feed, or even give them a special mention at an upcoming event.

5. Provide free assistance

Another great way to say thank you is by offering your customers some of your time and expertise for free. For example, if they need help creating a marketing plan or have questions about how to use your products more effectively, these conversations could really benefit both parties involved.

6. Take them out to lunch

Another simple and affordable way to show your customers some gratitude is by treating them to a nice meal. Whether you pick up the check or ask them out, sharing a bite together will not only allow you to build even stronger ties with your clientele, but it could also inspire them to tell their friends and family members about your company, leading to even more repeat customers.

7. Give them exclusive access

If you want to thank your loyal customers in a way they can’t get anywhere else, consider giving them some sort of exclusive access. For example, you could invite select clients to an exclusive networking event or send them a sneak peek at one of your newest products or services. Not only will these gestures show them how valued they are, but it could also encourage them to tell others about your business.

8. Get social

If you have a strong social media presence, why not try thanking your customers for their loyalty by mentioning them on one of your posts? Not only will it make them feel good about their decision to stick with you, but by getting others involved, you might be able to drive more sales in the future.

9. Send them a gift card

When thinking of ways to say thank you, sending your customers a gift card is always a great choice. Whether it’s for one of your company’s other divisions or for a competitor, these gestures are sure to make your current customers feel appreciated and could also help attract future consumers.

10. Host a special event

If you have the means to throw an exclusive event just for your loyal patrons, it could be something worth considering. Whether it’s a private cocktail party, an in-store celebration, or even a special event for long-time customers only, these gatherings are sure to let them know how much you appreciate their loyalty.

11. Appreciate their positive feedback

If some of your clients take the time to give you positive feedback about your products or services, it’s important to let them know how much you appreciate it. For example, you could send them a handwritten thank-you note or even feature their feedback on your website or social media pages.

12. Help them celebrate

If one of your loyal customers is celebrating an anniversary with you, consider sending a gift basket to commemorate the occasion. This gesture is sure to make them feel great, as well as inspire them to share the news with all of their friends and family members.

13. Give free product

If you have a customer who has been an absolute pleasure to work with, why not start sending them free products on a regular basis? Whether you send them a special-edition item or a small sample of your latest release, these gestures are sure to make them feel valued and could even encourage them to continue shopping with you in the future.

14. Contact their friends

Encourage other customers to shop with you by offering incentives for referring new clients. Whether it’s free shipping on their next order or a small discount code, these types of rewards are sure to remind them how much you value their business and could encourage them to stay with your company in the future.

15. Give them freebies

If one of your customers is celebrating a birthday, why not send a special gift? For instance, if they’re a fan of your products, consider sending them a special-edition item. Or if they always order from your restaurant, you could offer a day’s worth of free meals as a birthday gift.

16. Throw in a surprise

Sometimes the best thank-you gestures are ones that come out of nowhere. For example, you could give your most loyal customer a free upgrade to the next level of service or send them a handwritten note when they least expect it. By surprising them in this way, you can remind them how much you appreciate their loyalty and encourage them to continue shopping with you in the future.

17. Ask for referrals

In addition to sending thank-you notes to your most loyal customers, it’s also a good idea to reach out to other consumers. For instance, you could encourage them to tell others about your company by offering a special discount code or even sending them a small gift as an incentive.

18. Give them discounts

When thinking of ways to say thank you, consider offering your loyal customers a special discount on their next order. Whether they’re gearing up for the holidays and need a new set of coolers or planning to throw a party in the near future, these types of discounts are sure to make them feel appreciated and could also encourage them to shop with you again in the future.

19. Send Offers for New Products

In addition to offering your loyal customers a special offers on their next order, you could also consider sending them a promo for future purchases on new products. This gesture is sure to make them feel appreciated and could encourage them to continue shopping with you in the future.

20. Give gifts

When looking for ways to say thank-you, why not give a small gift? For example, if one of your customers refers you to a friend or loved one, consider sending them a small gift basket. Or if they’ve recently placed an order with you, why not send them some candy or cookies as a special gesture of thanks?

21. Send something sweet

If you want to say thank-you to a loyal customer, consider sending them something sweet. For example, you could send them some candy as a sign of appreciation or even offer them a free coffee card so they can get one free cup whenever they need it.

22. Offer coupons

If your customers are gearing up for the holidays or planning on throwing a party in the near future, you could consider offering them a coupon for their next purchase. This gesture is sure to make them feel appreciated and is an effective way to remind them how much you value their business.

23. Send a handwritten letter

When looking for ways to say thank-you, reach out on paper instead of via email or social media. For example, to show how much you appreciate your customer’s business, why not send them a handwritten letter? In addition to expressing your gratitude, this gesture is sure to make them feel valued and could also encourage them to continue shopping with you in the future. Look to LettrLabs for your handwritten letter service needs today!

24. Keep things simple

The best way to say thank-you to your customers is to keep things simple. Instead of trying to come up with an elaborate idea, focus on showing your gratitude and offering something that could make their day a little easier or special.

25. Send them a holiday card

If you want to say thank-you to a loyal customer this holiday season, consider sending them a holiday card. For example, you could send them a special message along with a gift basket or even offer them a small gift card so they can purchase something that they really want.

26. Offer rewards

In addition to sending your loyal customers a thank-you note and expressing your gratitude for their business, why not also consider offering rewards? For example, you could offer them exclusive discounts or a free product.

27. Give them VIP treatment

If one of your loyal customers did something to go above and beyond the call of duty, why not give them VIP treatment? For instance, if they referred someone who went on to make a large purchase with you or even purchased a bulk order, why not treat them to a free lunch or special discount as a sign of your appreciation?

28. Prioritize customer feedback

If you want to say thank-you to your customers and are looking for ways that they can help improve your business, consider prioritizing customer feedback. For example, you could set up a customer feedback forum or even offer incentives for customers who provide you with honest feedback about your products or services.

29. Send them a gift card

When looking for ways to say thank-you to your customers, consider sending them a gift card as an extra gesture of appreciation. For instance, if one of your loyal customers refers someone who goes on to make a purchase, why not send them a gift card?

30. Create special packaging

When looking for ways to say thank-you to your customers, consider creating special packaging for their orders. For example, you could wrap their order in decorative paper or even create a ‘thank-you’ tag that they can keep on hand for future purchases.

31. Create a customer appreciation day

Another way to say thank-you to your customers is to create an entire customer appreciation day. For example, you could offer giveaways and discounts along with special offers that are tailored just for them and their individual needs.

32. Offer free shipping

If you want to say thank-you to your customers, consider offering free shipping as a way to make their lives easier. For example, you could send them an email letting them know that they can use the code ‘THANKYOU’ during checkout and receive free shipping on their order.

33. Feature your customer

As part of an effort to say thank-you to your customers, consider featuring them on social media. For example, you could share their story or even highlight what they do for a living.

34: Host an event

Another way to say thank-you is to host an event in honor of your customers where you can give them the VIP treatment and make them feel special and appreciated. For instance, you could host a customer appreciation day or even throw a party.

35: Send a small gift

If you want to say thank-you to your customers, why not consider sending them something small? For example, you could send them a handwritten note along with an interesting book that relates to your business, or even send them a small gift to show you’re grateful for their continued business.

36. Consider a referral program

If you want to say thank-you to your customers, why not consider offering a referral incentive plan? This can be a great way to reward your existing customers and encourage them to refer others who could potentially make purchases with your business.

37: Give them a discount code

If you want to say thank-you to your customers, why not consider offering them a discount code? For example, you could offer them discounts on their next purchase or even give them coupons that they can use any time they’re in the market for something new.

38. Give them a loyalty reward

Another way to say thank-you is to give your customers a loyalty reward when they hit certain milestones. For instance, you could offer a discount or even send them a special treat for each purchase they make with you.

39: Offer something free

If you want to say thank-you to your customers, why not consider offering them something free? For example, you could offer them a free download or even send them an eBook that’s related to your business.

40. Give them great customer service

If you want to say thank-you to your customers and make experiences with you happy ones, be sure to provide them with great customer service. This can include being courteous, attentive and kind when dealing with their questions, concerns and issues.

41: Send a handwritten thank-you card

Another way to say thank-you is by sending a handwritten thank-you card. For instance, you could attach beautiful stationery along with a handwritten note to let your customers know how much you appreciate them.

42: Send a gift card

If you want to say thank-you in a big way, consider sending your customers a gift card for their favorite eatery or retailer. This can be a great way to show that you appreciate their business and are grateful for the opportunity to serve them.

43: Send a thank-you email

If you want to say thank-you to your customers, consider sending them a thank-you email. For instance, you could send something that’s related to their interests based on information they shared with you or something else they enjoy.

44: Send a physical thank-you card

If you want to say thank-you in an old-fashioned way, consider sending your customers a physical thank-you card. This can be something that lets them know how much they’re appreciated and how important they are to your business.

45: Track engagement metrics

If you want to say thank-you to your customers for the past year, be sure that you’re tracking engagement metrics. This can include website traffic, email open rates and social media interactions.

46: Show them how much you appreciate their patronage

If you want to say thank-you well, show your customers how much they mean to you. For instance, you can post on social media letting them know that they’re the reason your business is successful.

47: Showcase their photos or testimonials

Another great way to say thanks is by showcasing customers and their feedback both in your office and online. For example, you could upload customer reviews or pictures onto your website and also use them in your marketing materials.

48: Showcase their social media posts

Another great way to say thank-you is by showcasing customer feedback or interactions on your website, especially if they posted something positive about your company. This can be a powerful way to show appreciation for their business and encourage others to become customers as well.

49: Share some customer success stories

Another way to say thank-you is by sharing how your customers have experience success through your product or service. For instance, you can speak about this in blog articles, social media posts and even on your website.

50. Display photos of your team with customers

If you want to say thank-you well, display photos of your team with customers. This can be a great way to show how much you appreciate them and also make customers feel more integrated into your brand.


Custom handwritten letters are a unique way to show your clients that you care. At LettrLabs, we use robotics to create direct mail products that look and feel like they were written by hand. Whether you're looking for a way to say thank you or want to automate your customer stewardship processes, our products are the perfect solution. Contact us today and request a free sample to get started!

Questions & Answers

What is direct mail marketing and how can it benefit my business?

Direct mail marketing involves sending physical correspondence to potential customers. It's a powerful way to engage and build loyalty with your audience by offering a tangible experience that digital marketing often lacks.

How does direct mail advertising differ from digital marketing?

Direct mail advertising provides a personal touch with physical materials, making your message stand out in an increasingly digital world. It often achieves higher engagement rates due to its tactile nature.

What are the advantages of using direct mail postcards?

Direct mail postcards are cost-effective and easy to produce. They can deliver concise, impactful messages and are perfect for promoting events, special offers, or new products.

What types of direct mail services are available?

Services range from design and printing to mailing and tracking. Companies like LettrLabs also offer personalized options, such as handwritten notes.

How do I choose between different direct mail companies?

Consider factors like service offerings, cost, customer reviews, and case studies. Look for companies that provide advanced targeting and personalization options.

What are some effective direct mail campaigns?

Effective campaigns are those that are personalized, targeted, and integrated with digital strategies. They often include a clear call to action and are trackable.

How much does a typical direct mail campaign cost?

Costs vary based on design, volume, and mailing options. Personalized services might cost more but offer higher engagement and ROI.

Can you provide direct mail examples that show success?

Examples include loyalty programs, personalized thank you notes, and targeted promotions that have resulted in higher customer retention and engagement.

What direct mail solutions can enhance my marketing strategy?

Solutions like personalized notes, targeted lists, and integrated tracking can significantly boost response rates and ROI.

How can I compile effective direct mail lists?

Build lists based on customer data, purchase history, and demographics to ensure your mail reaches the right audience.

What should I know about direct mail printing?

Quality printing ensures that your message is clear and professional. Consider options like custom designs and durable materials to make your mail stand out.

How does direct mail automation improve efficiency?

Automation streamlines the process from design to delivery, saving time and reducing errors. It allows for scalable campaigns and consistent messaging.

How can I measure direct mail ROI?

Track metrics like response rate, conversion rate, and overall sales lift. Personalized mail often leads to higher ROI compared to generic campaigns.

What is targeted direct mail, and why is it important?

Targeted direct mail uses demographic and behavioral data to reach specific audience segments, enhancing relevance and engagement.

How can I create effective direct mail pieces?

Incorporate strong visuals, compelling messages, and a clear call to action. Personalization increases effectiveness by making recipients feel valued.

What are the benefits of personalized direct mail?

Personalized mail resonates more with recipients, fostering stronger connections and higher response rates.

How does direct mail compare to email marketing?

While email is cost-effective and quick, direct mail boasts higher engagement rates and leaves a lasting impression through its tangible nature.

What is bulk direct mail, and when should I use it?

Bulk mail is ideal for reaching large audiences at a lower cost per piece. It's useful for announcements, promotions, and newsletters.

How can I track the success of my direct mail campaigns?

Use unique promo codes, URLs, or QR codes to track responses and measure engagement with your mail pieces.

What does direct mail fulfillment involve?

Fulfillment covers everything from production to delivery, ensuring that your mail reaches the intended recipients on time.

How can LettrLabs enhance my direct mail marketing efforts?

LettrLabs offers personalized, handwritten notes that stand out, reinforcing your brand's commitment to quality and personal touch.

What makes direct mail postcards a good choice for advertising?

They’re concise, visually appealing, and effective for conveying messages quickly, making them ideal for promotions and event notifications.

Why should I integrate direct mail solutions into my strategy?

Integrating direct mail with digital channels can boost overall campaign effectiveness, providing a multi-channel approach that reaches customers both offline and online.

What are some direct mail ROI strategies?

Personalize content, target the right audience, and include clear CTAs. Measure success through customer feedback and tracking tools.

What are some direct mail ROI strategies?

Well-curated lists ensure that your message reaches an audience more likely to engage, increasing response rates and ROI.

What options are available for direct mail printing?

Options include different paper types, finishes, and custom designs. Choose based on your brand message and budget.

Can direct mail automation reduce costs?

Yes, automation reduces manual errors, speeds up processes, and allows for greater consistency, ultimately lowering overall costs.

How does targeted direct mail enhance engagement?

By focusing on specific audience segments, targeted mail increases relevance and likelihood of a positive response.

What are the key elements of effective direct mail pieces?

Eye-catching design, personalized messaging, and a clear call to action are crucial for driving engagement.

Why is personalized direct mail more effective?

It addresses the recipient by name and aligns with their interests, making the content more relevant and engaging.

How does direct mail marketing compare to online advertising?

Direct mail offers a physical presence and higher engagement, while online advertising provides broader reach and quick deployment.

What is the process of bulk direct mail distribution?

Bulk distribution involves producing a large number of mail pieces and sending them at once, often at discounted postal rates.

How can I incorporate direct mail tracking in my campaigns?

Use tools like QR codes and personalized URLs to monitor interactions and assess the effectiveness of your mailings.

What role does direct mail fulfillment play in marketing?

Fulfillment ensures that every step, from printing to delivery, is handled efficiently, maintaining the quality and timing of your campaigns.

How can handwritten direct mail notes impact customer perception?

They create a personal connection, showing customers they are valued, which can enhance loyalty and brand reputation.

What are some creative direct mail examples?

Examples include interactive mailers, personalized letters, and augmented reality postcards that engage recipients in unique ways.

How do direct mail solutions align with digital campaigns?

They complement digital efforts by providing a tangible element that reinforces online messages and encourages offline engagement.

What factors influence direct mail cost?

Factors include design complexity, volume, personalization level, and postage rates, among others.

How can direct mail lists be optimized?

Regularly update and segment lists to ensure they accurately reflect your target audience, enhancing campaign relevance.

What are the benefits of direct mail automation tools?

They streamline campaign processes, reduce manual errors, and allow for quick scaling and adaptation.

How does personalized direct mail drive higher ROI?

By speaking directly to individual recipients, personalized mail increases engagement and conversion rates, improving ROI.

What strategies increase direct mail marketing effectiveness?

Utilize data-driven targeting, compelling creative, and multi-channel integration to maximize impact.

How do I measure direct mail ROI effectively?

Track customer responses, sales conversions, and compare them against campaign costs to determine ROI.

What is the significance of personalized direct mail in brand communication?

It demonstrates attention to customer needs and preferences, strengthening brand relationships and trust.

How can bulk direct mail be managed efficiently?

Partner with fulfillment services that offer streamlined processes and cost-effective distribution options.

What are direct mail tracking best practices?

Implement clear tracking mechanisms like PURLs and QR codes, and analyze response data to refine future campaigns.

How does direct mail fulfillment ensure timely delivery?

By coordinating all aspects of production and distribution, fulfillment services ensure materials arrive on schedule.

What innovations exist in direct mail marketing?

Innovations include augmented reality, interactive content, and advanced personalization techniques that engage recipients.

How can direct mail be used to enhance customer engagement?

By crafting personalized, relevant content that resonates with recipients, direct mail can significantly boost engagement and loyalty.

What should I look for in a direct mail service provider?

Look for providers with a track record of success, offering comprehensive services, from design to fulfillment, and personalization capabilities.

Boost Your Response Rates With an Untapped Marketing Channel

Handwritten letters are a rarity, with the average American only receiving four per year - US Postal Service

Improve your marketing ROI by diversifying from oversaturated digital channels.
Book Your FREE Strategy Call

Limited spots available. Secure your session

handwritten card, direct mail marketing, handwritten envelope, personalized direct mail, handwritten letter in an envelope lettrlabs
Close X

Get up to 8,000 Free Cards
for Participating in our Case Study

Integrate LettrLabs' innovative direct mail solutions into your marketing strategy.

Thank you! Your submission has been received! A member of our marketing team will contact your within the next 48 business hours.
Oops! Something went wrong while submitting the form.

Get a Free Sample

Get a Free Sample Image

*LettrLabs Shipping is limited to the USA

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.