Precision Targeting
Easily reach your ideal audience by filtering based on location, household income, property type, and more, ensuring your mailers reach those most likely to engage.
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Build Highly Targeted Direct Mail Lists with Recipient Search
With LettrLabs' Recipient Search, your business can connect with the right audience using precisely targeted direct mail lists. Whether you're looking to reach specific zip codes, high-income neighborhoods, or distinct property types, our tool ensures your message lands with those most likely to engage.
What is Recipient Search?
Recipient Search is a powerful tool that allows businesses to build highly targeted direct mail lists. By selecting specific criteria such as location, household income, property type, and length of residency, businesses can create custom mailing lists tailored to their ideal audience. With Recipient Search, your lists are saved directly in your LettrLabs Address Book, making it easy to launch data-driven direct mail campaigns right from the platform.
How LettrLabs Simplifies Custom Mailing List Building
With LettrLabs, building your ideal mailing list is straightforward. Here’s how Recipient Search works
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Set Your Criteria
Choose your desired filters, such as location, household income, property type, and length of residency, to define your ideal recipients.
Generate Your Mailing List
Based on your selected criteria, Recipient Search creates a list of high-quality recipients, which is automatically saved to your Address Book in LettrLabs for easy access.
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Design and Personalize Your Mailer
Use the intuitive LettrLabs Design Tool to craft a mailer that speaks directly to your audience. Select from customizable templates or create a unique design that aligns with your brand.
Automate and Send
Once your list and mailer are ready, automate your direct mail campaign and track its success with real-time insights via Campaign Tracking & Analytics.
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Why Recipient Search is Essential for Precise Direct Mail Targeting
Recipient Search provides a powerful advantage for businesses aiming to maximize engagement with targeted direct mail:
High-Quality Mailing Lists
Build tailored lists that match your specific audience criteria, increasing the relevance and effectiveness of each campaign.
Automated and Efficient
Streamline the entire process, from list generation to mail delivery, saving time and eliminating manual steps.
Trackable Results
Measure your campaign’s impact with real-time tracking, helping you refine your approach and achieve better outcomes over time.
How Businesses Are Leveraging Recipient Search for Targeted Campaigns
Home Services
Target homeowners in specific neighborhoods with tailored offers for services like HVAC, plumbing, and roofing. For example, an HVAC provider can filter properties built within the past 10 years to identify homes that are likely due for new installations or upgrades, ensuring their mailers reach those most in need of their services.
Explore Home Services Use Cases
Real Estate
Find property owners or potential buyers in select areas to promote property listings, open houses, or new developments. Ensure your mailers reach those most interested in local real estate opportunities.
Learn More About Real Estate Marketing
Retail & E-commerce
Use demographic filters to reach local customers in certain income brackets, sending personalized promotions, loyalty discounts, or product updates to drive in-store and online sales.
See Retail & E-commerce Solutions
Non-profits
Target potential donors within a community by refining your audience based on location and demographics, enhancing engagement and fostering community support for your cause.
Discover Non-profit Campaigns
Start Targeting Your Ideal
Audience with Recipient Search
Ready to find your perfect audience for your direct mail campaigns? Recipient Search makes it easy to create precisely targeted mailing lists, tailored to reach the right customers every time. Elevate your direct mail strategy with powerful, data-driven insights and automation.
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