Clients who received a handwritten note with the focus of building relationships convert 150% more often and spend 1.8x per transaction
Challenges
Charity Navigator needed to stretch their marketing spend, so they could grow and fund its ambitious mission of expanding its industry leading reviews to over 195k nonprofit organizations. When marketing dollars matter most they look for innovative ways to invest to maximize the value of their supporters and decrease client acquisition costs.
Results
After targeting a group of supporters with a rapport building handwritten note Charity Navigator re-targeted this group of supporters with great success. The subsequent re-targeting resulted in 150% increase in conversion for the group of supporters who received the relationship building note, as well as a 1.8x increase of revenue per supporter.
By fostering relationships with existing supporters Charity Navigator was able to vastly increase future campaign performance and as a result decrease their client acquisition cost by over 50%. As a result, it's clear that investing in your existing clients and making them feel valued has a remarkable result on future revenue and profitability.
150%
Increase in future campaign conversion
1.8x
Revenue per transaction
50%
Decrease in Client Acquisition Costs
Conclusion
As additional data becomes available we'll report the impact of relationship building as to the client lifetime value as well as duration of time they'll be engaged with the organization. Schedule a demo today and learn how you can prioritize your existing supporters to maximize future campaigns and bring in more revenue for your organization.
Interested in Our Case Study Program? Let's Talk!
Receive Up to $15,000 in Direct Mail Credits!
Eligible businesses can get substantial direct mail credits to test and scale their campaigns.
Exclusive Discounts for 6 Months!
Selected participants will receive major savings throughout their 6-month testing period.
Share Your Results & Be Featured
During your testing period, provide feedback and a testimonial that helps showcase real-world success.
%20(2).webp)
More
Non-Profit
Case Studies
.svg){kind=icon}
Interested in Our Case Study Program? Let's Talk!
Receive up to $10,000 of Free Cards!
Eligible businesses can get up to 8,000 Free Cards including postage!
Get Discounts for 6 Months!
Selected participants will receive BIG discounts during their 6-month testing period!
Provide Your Testimonial & Share Data
During your testing period share your results with LettrLabs & provide a testimonial we can use for our own marketing purposes