Founding Marketing Manager

About LettrLabs

LettrLabs is a rapidly growing B2B SaaS platform on a mission to help companies accelerate growth through smarter, data-driven outreach. We serve a range of industries—from e-commerce to home services—by providing innovative solutions that streamline marketing automation, enrich lead data, and drive revenue.

Role Overview

We’re seeking an A-Player Marketing Manager with the drive and expertise to build our marketing function from 0 to 1. As a “Super IC” (Individual Contributor), you will be hands-on in shaping LettrLabs’ digital presence, orchestrating impactful trade show experiences, and creating inbound systems that power our funnel. You’ll work cross-functionally with leadership, sales, and product teams to ensure every marketing initiative is data-driven, creative, and results-oriented.

Key Responsibilities

1. Digital Presence & Brandingsome text
   • Optimize LettrLabs’ website for maximum conversion and seamless user journeys
   • Drive qualified traffic through SEO best practices, paid social, and paid search
   • Maintain a consistent and compelling brand voice across all channels
2. Trade Show Strategy & Executionsome text
   • Plan, organize, and execute trade shows and events that stand out
   • Develop creative booth experiences and pre-/post-show campaigns
   • Nurture new contacts to ensure they’re ready for sales engagement
3. Inbound Systems & Automationsome text
   • Manage HubSpot for lead nurturing and marketing automation
   • Implement email workflows, drip campaigns, and data enrichment tactics (e.g., Clay)
   • Experiment with growth motions that leverage omni-channel outreach and lead enrichment
4. Content & Storytellingsome text
   • Craft compelling customer stories, case studies, and social media content
   • Execute a content calendar that highlights LettrLabs’ unique value proposition
   • Measure and optimize content performance to drive engagement and leads
5. Performance Measurement & Optimizationsome text
   • Track key metrics, report on campaign results, and iterate quickly
   • Identify growth opportunities, test new marketing channels, and refine processes

Qualifications

• 3+ years of B2B SaaS marketing experience (experience with e-commerce and/or home services is a plus)
• Proven track record of building marketing functions from 0 to 1
• Hands-on expertise with HubSpot, Zapier, paid social ad platforms, and paid search ad platforms
• SEO knowledge and the ability to drive organic growth (preferred)
• Storytelling prowess—capable of creating compelling narratives for customers and partners
• Highly detail-oriented, data-driven, and committed to continuous improvement
• Experience experimenting with lead enrichment tools like Clay (preferred)
• Self-starter with exceptional time-management and collaboration skills

Why Join LettrLabs?

• Impact: Play a pivotal role in shaping our entire marketing function and strategy.
• Innovation: Experiment with new tools, channels, and tactics to drive growth.
• Collaboration: Work with a driven, tight-knit team eager to support bold ideas.‍
• Growth: We’re scaling fast—your career grows as we do.